If you do find yourself (or your staff) programming in C, the attitude with which you approach the task has a lot to do with whether you conquer C or it conquers you. To successfully program in C, you can't just memorize more C rules, code more carefully, and keep the debugger close at hand. You have to start with an awareness of what types of languages C and C++ are, and plan your strategy for preventing accidents. With some forewarning, and the right attitude, it's not terribly difficult to do, although compared to other languages, C can remain a frustratingly primitive - and C++ an agitatingly complex - way to write software.
There are some bright spots in the world of C programming, however. If you don't succumb to the "this is the way all C programmers do it" method of programming, you can enjoy the benefits of an enormous collection of C and C++ source and executable libraries, and a large set of C-related tools, such as "C-aware" editors and programmer workbenches. And there's no question that the fierce competition among C compiler vendors, especially on the PC, has produced excellent and affordable C compilers. The performance of well-designed C programs compiled with one of the good optimizing compilers is usually excellent, too.
So don't fear that the only result of programming in C is spending large amounts of time chasing wild pointers. With the right amount of respect for the language and not too much respect for C "traditions," you can enjoy the advantages of the broad C compiler and tools market. All it takes is going into it with your eyes wide open and programming with a little "common sense."